Review Soft Tales and Hard Asses by Paul Lanigan

Soft Tales and Hard Asses: One salesman’s discovery of the art of Story Telling by Paul Lanigan My rating: 4 of 5 stars I had the pleasure to meet Paul personally while enjoying a Sandler sales training. This is about 10 years ago. Even after this long period of time I remember his great storiesContinue reading “Review Soft Tales and Hard Asses by Paul Lanigan”

The German way of selling

The German way of selling. I do work for some years now for US companies in international technology business. I learnt so much about how the American way of selling works and I am still impressed about the approach . Not much space left for surprises, well structured,  highly efficient and very much predictable in termsContinue reading “The German way of selling”