Soft Tales and Hard Asses: One salesman’s discovery of the art of Story Telling by Paul Lanigan
My rating: 4 of 5 stars
I had the pleasure to meet Paul personally while enjoying a Sandler sales training. This is about 10 years ago. Even after this long period of time I remember his great stories during training sessions. Paul loves and understands sales and the power of using storytelling as a successful communication style and business tool. Having lived in Ireland for myself, additionally this book is about Irelands beautiful sites and the authors love about his country which I truly can understand, because it made me a bit homesick as well. Sometimes I think, only Irish people can tell such entertaining stories. But after having read it, I think I am well equipped now, to try it on my own.
View all my reviews
monissen 